AAPL:
Not all is well in Cupertino, CA. Apple Inc. recently released their infamous and highly anticipated iPhone 5. With all the great new features and increased processing speeds the new Apple Maps app is under great scrutiny. The major issues are that the app often displays shops and restaurants streets away from their true location, important sites including some train stations are missing, and the search function appears unable to understand simple requests—essentially the app is unreliable and inaccurate. Many workers close to the case think that Apple placed its rivalry with Google ahead of its focus on iPhone customers. Apple has reassured customers that the product is in its infancy and will continue to improve. The issue with this is theory of improving with consumer feedback goes against Apple’s confirmed identity of producing products that are extremely user friendly. Could this yield an identity crisis? Only time will tell.
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Zachary Zarnik
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